About This Site
I’m a programmer/data scientist/writer living in the southwest suburbs of Chicago. I have extensive experience as a programmer and as a devops engineer for web applications running on top of Microsoft Azure, Amazon Web Services – AWS, and Google Cloud Platform – GCP. I’ve also worked as a data analyst and in Search Engine Optimization (SEO).
This site is not affiliated with Google nor sponsored by Google – it contains my views on how to best use Google products and services.
My goal for this site is for it to become a reference site for most Google services – free tutorials for searching Google, how to use Google services to simplify everyday tasks, SEO, code samples compatible with GCP services, reviews of Android apps, etc. Along the way, I’ll be providing commentary on Google: where I see it going, common threads I see in news articles, and so forth.
While writing this blog, I’ll be drawing parallels between certain news stories and overarching themes/tendencies that I see Google repeat. By drawing these lines, I hope you’ll find a better understanding of Google’s motives and goals.
Theme – Automate All The Things
Google is the best at building services that manage all their needs through automation, with very little human assistance required.
Not only is Google the best at automating services, it has a bias to do so. Google prefers to automate everything, including customer service when possible.
Theme – Core Ads Business Protection
Google’s core business is ads, full stop. Some profit admittedly comes from the Google Cloud Platform, GSuite, developer services such as the Maps API, and so forth, but the revenue that keeps Google running is the ads revenue.
Google goes to great lengths to protect its Ads revenue – for example, it pays ad blocking plugins to let Google ads remain on web sites:
Other ways of protecting the ad revenue are much more indirect: for example, Goldman Sachs estimates that Google pays Apple $9 billion to be the top search engine on Apple products – thus keeping Apple users inside the Google ecosystem of search and (more importantly) ads.
In future blog articles, I’ll continue to point out areas where Google is shielding its Ads revenue from competitor services.
Theme – Service Shutdowns
One general theme with Google is that it’s common to see it shutting down even well-used, beloved services such as Google Reader, Hangouts, Cloud Messaging, Picasa, and so forth. This has become so prevalent that it has spawned wry jokes, such as the Google Graveyard – a list of services shuttered by Google.
These service shutdowns might not seem a big deal on the surface, however this negativity bleeds over into services that have SLAs/guarantees of continuous operation. For example, see this top-rated comment on YCombinator News, a forum popular with startup and technology experts (highlight is mine):
This sentiment is common even on major tech sites. See this comment on ArsTechnica as another example:
As time goes on, I expect this negativity to continue and may even hurt the viability of future Google services.
My professional technology experience is mostly within the financial/banking/medical sectors, with a moderate amount of experience in consulting.